This past weekend, I was invited to experience a sampling of what MarketStreet, one of the largest open-air marketplaces in the Greater Boston area, has to offer. Living just south of Boston, Lynnfield (on the North Shore) just isn’t a place that I frequent often. It’s about a 45 minute drive.
Subscription boxes are all the rage right now. And for good reason! They’re convenient, they allow you to try multiple items at one time, and what’s in the box is always a surprise. (Who doesn’t like those!?)
In the marketing world, there are two main types of consumers – the early adopters and the main streamers. The early adopters are the ones that jump on the newest trend as soon as it’s available; they want to touch, smell, experience whatever it is that’s new. The main streamers tend to wait until something
I hate tea. Always have. But I so desperately want to like it. I’ve tried so many times. I’ve tried all the styles – green, black, herbal. All the flavors – from fruits to flowers. Cold. Hot. You name it, I’ve tried it.
Anyone who knows me (even in the slightest) will know that I usually, almost always, have two things on when I leave the house.
Last week, Bostonians everywhere were running around town in sunnies and shorts, soaking up the (almost) 60 degree weather. This pre-spring fever is something that happens every year around this time.
One of the hardest things to do in life, is listen to your instincts. Especially when your head or your heart is pulling you in the opposite direction. So, what do you do?
What do you get when you mix two extremely talented, influential women and one vibrant city? You get RPR, Boston’s newest integrated marketing and public relations agency. Robbin Watson, co-founder and public relations director at RPR, explains how the company’s innovative approach is poised to change the PR game.
Before launching this blog, I was asked why. Why did I want to start a blog? The answer was an easy one, and one that I’ve thought about for a very long time.