What do you get when you mix two extremely talented, influential women and one vibrant city? You get RPR, Boston’s newest integrated marketing and public relations agency. Robbin Watson, co-founder and public relations director at RPR, explains how the company’s innovative approach is poised to change the PR game.
So what’s RPR’s “secret sauce”? According to Robbin, it’s the fact that she and Regan have worked on all sides of media relations and influencer marketing – as the influencers themselves, and working on behalf of brands. She says that having that blended experience has given them the crucial insight needed to execute compelling and successful campaigns.