Subscription boxes are all the rage right now. And for good reason! They’re convenient, they allow you to try multiple items at one time, and what’s in the box is always a surprise. (Who doesn’t like those!?)
In the marketing world, there are two main types of consumers – the early adopters and the main streamers. The early adopters are the ones that jump on the newest trend as soon as it’s available; they want to touch, smell, experience whatever it is that’s new. The main streamers tend to wait until something
Anyone who knows me (even in the slightest) will know that I usually, almost always, have two things on when I leave the house.