Boston is – hands down – one the coolest cities in the country. I say that being a fairly avid traveler and resident Bostonian. I’ve traveled to a good deal of U.S. cities, and I appreciate all of them. They each bring their own unique style and flair, but none compares to my city.
In the marketing world, there are two main types of consumers – the early adopters and the main streamers.
Last week, Bostonians everywhere were running around town in sunnies and shorts, soaking up the (almost) 60 degree weather. This pre-spring fever is something that happens every year around this time.